4,500+
News Websites
Your press release can be distributed through a network reaching thousands of news websites instead of staying limited to your own site and social pages.
Mass Media Distribution
Your announcement can reach far beyond the people already following you.
If you have an upcoming event, grand opening, product launch, new location, partnership, award, major company milestone, or a story about what you have built, you do not have to limit that announcement to another social media post.
House of Prophit can put together a media distribution project around it.
We handle the project from the beginning, or plug into media you already have ready.
The Scale Of The Network
One announcement. A much bigger distribution opportunity.
Most businesses make an announcement, post it on Facebook or Instagram, send an email, and rely on the audience they already have to see it. Depending on the project, we have access to:
22,000+
Connected Newsrooms
Networks connected with more than 22,000 newsrooms, creating substantially more opportunities for the right announcement to reach people inside the media.
90,000+
Journalists & Media Professionals
Depending on the project, your story can be positioned around journalists, editors, reporters, producers and other media professionals.
1.7M+
Media Contacts
A broader media database giving access to more than 1.7 million contacts across industries, subjects, locations, publications and media categories.
700,000+
Bloggers & Influencers
Not every story belongs only in traditional news. Distribution can also reach bloggers, creators and influencers publishing around relevant subjects.
500–1,500
Targeted Contacts Per List
For more focused projects, lists built around the exact story, industry, location or audience, instead of treating every announcement the same.
50+
Live Publication Links
Depending on where a release gets picked up, distribution can produce dozens of live publication links that keep existing online after the announcement is over.
Plus newspaper, radio and direct mail
Including direct-mail distribution that can put your announcement inside 1,000–2,000 physical envelopes sent directly to selected people or businesses.
Instead of only asking “how many of our followers saw this?” you can put the announcement in position to be discovered, published, shared, searched, discussed or covered far beyond your existing audience.
Beyond The Release
We can go beyond digital press release distribution
Some announcements deserve more than one type of distribution. Depending on your project, we can combine digital media distribution with:
Newspaper Publishing
Put the announcement into print when newspaper placement makes sense for the story, location, audience or event.
Local & National Radio
Use radio opportunities to get an event, launch, company, founder or announcement heard beyond social media.
Direct Mail
We can physically mail 1,000–2,000 envelopes containing your announcement, invitation or promotional material directly to the businesses, people, organizations or other recipients we want receiving it.
Targeted Journalist Outreach
Instead of only publishing the release, we can identify journalists, editors, reporters, producers and other relevant media contacts who fit the actual story.
Press Release Writing & Positioning
We can help turn what happened into an announcement people outside your company can actually understand, then package it for distribution.
Worth Announcing
What do you have that is actually worth announcing?
You do not need to be a Fortune 500 company to have a legitimate story. You may already have something worth distributing if you are:
- Opening a new business
- Opening another location
- Launching a new product
- Hosting a major event
- Celebrating 10, 20 or 30 years in business
- Announcing a major partnership
- Introducing something new to your market
- Receiving an award or recognition
- Expanding into another city
- A new executive, founder or leadership story
- Announcing a major company milestone
- Launching a community project
Or making another announcement that matters to your customers, your industry, your city, or the people you want to reach.
The question is not whether every business needs media coverage. The question is whether what you have happening right now deserves more distribution than you are currently giving it.
A Different Level
Your story does not have to stop with your followers
Imagine your company is opening another location. Same event, two very different levels of distribution.
What most businesses do
- A Facebook post.
- An email.
- A few pictures on Instagram.And you should probably do those things.
What we can also do with the same opening
- Turn it into a professionally prepared announcement.
- Distribute it through thousands of news websites.
- Identify relevant media contacts.
- Pursue newspaper and radio opportunities.
- Physically put the announcement in front of selected businesses or people.
Made To Fit
Built around the actual announcement
We do not force every business into the same press-release package. A local grand opening does not need the exact same distribution as a founder story. An event does not need the exact same distribution as a new product.
We look at what you are announcing, who should know about it, where they are, how soon the announcement matters, which distribution options fit, and what budget makes sense.
Then we put together the media distribution project around that.
We start from
- What you are announcing
- Who should know about it
- Where those people are
- How soon the announcement matters
- Which distribution options fit
- What budget makes sense
Plainly Put
Access does not mean guaranteed coverage
This distinction matters. Access to journalists, publications, newsrooms, websites, bloggers, influencers, newspapers and radio does not mean every journalist will write about you or every outlet will publish your story.
We can write, position, distribute, target, submit and pursue the announcement. Individual journalists, publications, producers, editors, platforms and media outlets still decide what they ultimately cover or publish.
What we can give you is a substantially larger distribution opportunity than simply publishing the announcement to the audience you already have.
House Of Prophit
More than a press release company
House of Prophit is an Executive Business Partner. Media distribution is one of the capabilities we can bring into the right project when a company, founder, event, launch, milestone or story deserves broader attention.
That can mean digital press distribution. Journalist outreach. Newspaper. Radio. Direct mail. Interviews. Founder or business features. Content around the announcement. Or combining several of those into one larger distribution project.
The exact project depends on what you have happening and what you are trying to accomplish.
Let’s Do This
What are you announcing?
Tell us what is happening, when it is happening, where it is happening, and who you would most want hearing about it. We will review it and determine what media distribution options make sense for the project.
You already have the announcement.
Now let’s decide how far it should go. Tell us what you have coming up — your event, grand opening, launch, expansion, milestone, partnership or founder story — and we will look at the audience you want to reach, the timing, geography, distribution options and budget.